Oceanic Business Blog

Oceanic Business Discovery

The Oceanic Business blog is an online resource for knowledge and discovery. Read our contributions in sales, marketing, finance and social media. .

Friday, 23 November 2012

Driving Sales through Social Media.

Take a cross-section of SMEs, go to the top of the office, and ask a general question about the use of social media in their business.  Chances are a fair percentage will look slightly blank and then put on a brave face and stumble through the buzz words of Facebook, Twitter, Pinterest and the like but probe a little deeper and not many would be able to tell you how their companies use these tools and exactly what information is displayed and, even more worryingly, what their ROI is.  The Marketing lead may have convinced the Board that they must invest in these channels or be “left behind” their competitors in the race to develop and hold new customers.  Panic for the MD and magic words for the Marketing Director to squeeze cash out of the Board and invest in their favourite hobby and using the company’s time and money.
The compulsion to have a Facebook or Twitter presence is overwhelming and once done Sales Managers can bask in a satisfied glow that they are truly in the modern world.  But how much good does it bring to the bottom line – sales?  Little work has been done in this area precisely because it is so difficult to measure, like a lot of Marketing the Financial Director might say, looking for overheads to squeeze; (no, let’s not get into the debate as to whether Marketing is an overhead!)  Ultimately any, yes any, marketing activity must have indicators to demonstrate success, if not in direct sales then at least in building awareness of the product or service and, to use the old cliché, “creating a climate in which a sale can be made”.  Expecting people to trawl Facebook and instantly click to buy is naïve in the extreme but the power of social media cannot be denied and persistent brand awareness, even if subliminal, should be pursued even if it’s the potentially irritating advertising banner running down the side of your favourite web page.
Social layering and brand reinforcement is comforting to the customer supporting the decision to buy and confirming they have made the right choice.  All Marketers will be aware of the convincing research showing that given the choice on the supermarket shelves of either choosing a brand they recognise form the television or some unknown packaging they, will overwhelmingly reach for the former.
Don’t forget LinkedIn in your strategy, lovingly known as Facebook for people who work.  This is an increasingly important network for the business community and adds a whole different set of users to that of other social media sites and therefore maybe needs a separate strategy or marketing style.
So what is to be done?  Ensure your company has a strategy or time-bound plan for engaging with social media channels and this means measurable objectives, (not necessarily direct sales), with budgets and time-lines.  Monitor progress through customer and market research, look for the correlation between investment through social media and the sales figures, use the relatively cheap technology of tracking click-throughs from social media sites to your web site, and ask the difficult questions of your Marketing Director. If they are competent they will be one step ahead of you and doing this without prompting, providing the data, and more importantly, the analysis.

Attributed to James Barnett Managing Editor of Oceanic Business

Wednesday, 21 November 2012

Greening Your Business.

“A Nation of Shopkeepers” is how Britain was once described by Napoleon in a remark intended to be disparaging and showing Britain was unfit for war against France.  The other side of the coin is a nation of entrepreneurs maybe with people willing to gamble on small scale ventures in the hope of making millions.  It is the entrepreneurs who create jobs and help drive the economy.  However in recent times creating a low carbon economy has become ever more important and business are looking for government to take a lead with tax breaks and incentives.

The UK has signed up to stretching carbon reduction targets by 2020 and this will only be achieved by businesses adopting ‘green’ practices and creating confidence in the market.  The recent ‘about turn’ from the UK government in relation to subsidies for solar power indicates confusion at the top as to how we achieve this and what level of investment can be expected from the taxpayer.

Coupled with this is the apparent unwillingness for the banks to lend to small businesses and adopting a perceived inflexible stance to SMEs in trouble.  The banks having been bailed out by the UK taxpayer are still taking a purely balance sheet led approach to lending decisions when they could be looking at the broader social and environmental impact that the SMEs could make.  Other investors who are willing to take the risks and view business with a more altruistic approach can make a huge difference.

Green’ entrepreneurs being faced with limited investment have a job to do in convincing the banks and investors of the value of their business approach and the sustainability of those businesses and investors should be reaching out to those businesses to provide them not only with capital but support advice and expertise.

Attributed to James Barnett Managing Editor of Oceanic Business

Saturday, 10 November 2012

The Evolution of Finance...Prosperity, Investment, Asset Management.

The Evolution of Finance...Prosperity, Investment, Asset Management.

Attributed to James Barnett of Oceanic Business. 

Wednesday, 7 November 2012

The Central Economics of the Magical Middle.

The Central Economics of the Magical Middle. infographic, business, GOOD Company Project, mid-size, smarter planet

Younger companies which transition the effect from entrepreneurial ambitions to major enterprise play a significant role in developing our economies. The image data documents significant movement for these enterprises as employers which burden a large share of the responsibility for the GDP and workforce for America.

The US often celebrates the dynamism of its small business economy but rarely has the opportunity to publicize its fragility as an employer for over 54% of paid in employment in the US. 

Image Source – Good + IBM + IDC.   


SMEs use of Social Media Expanding.

SMEs use of Social Media Expanding

Social Media management for small business's emphasizes the multiple profiles which are now being used on major social networks. Facebook and Twitter account for almost 80% of the business activities with LinkedIn acquiring a reasonable 30% share. 

Interestingly the increase of blogging platforms from WordPress to Tumblr has reinforced the need for business to pursue a content marketing strategy in addition to social media generation. Online marketing can not fabricate a social presence without a genuine formation of an engaging and trustworthy message in support. 

Image Source – postling.com  

Profile of the UK Private Sector.

Profile of the UK Private Sector.

The UK's private sector profile highlights London as an unsurprising leader in its contribution to employment, capital and enterprise. SMEs are featured as the backbone of the UK economy providing 59.1% of jobs The South East is the only other region to match the force of London's enterprise power my matching the 16% ratio. 

Image Source - Simply business ONS. 

Growth in Myanmar; US joins Asia's investment programmes.

Growth in Myanmar; US joins Asia's investment programmes.
The United States has eased a ban on imports to Myanmar resulting in a growth increase across the country. One of the industries predicted to grow tenfold is the telecoms industry as 96% of the population do not currently have a mobile phone but will be more able to access this technology. Asia and China are currently the largest investors but the presence of the US may add a dynamic new surge to the countries prosperity.

Image Source - Asian Development Outlook 2012. 

Acquiring Resources for Effective Business Management.

Acquiring Resources for Effective Business Management
How to Get Resources for Managing Your Business Effectively

If you have a business you should be able to manage it effectively as it needs plans and creative ideas. You should look into your business before launching it into the market and when it is balanced then you can launch your business into the market.  For effective business you need to look at market and meet up the requirements. Set a website with a good and user-friendly domain name and look for the clients.
You need to keep a track of everything form market to the finances of the company. For this effectiveness there are some tips which help you to manage your complete business efficiently.

Search for the credit company: If you are doing your business then you need a lot of funds to explore your business so search for the best credit company which provides you the loan for your business. Those loans can only be used for the business purposes which can be used for growth of the company.

Have a vision: For handling different tasks in the business you need creative plans and ideas and you need to implement those plans to manage your firm. Organise team meetings to know where your company is going and what it needs. You need to take all your members in one direction with a vision.

Ideal thinking: This is the most effective thing which is able to explore the info on the present condition of the company. You need to survey your firm completely in order to achieve your goals. You have to terminate all your exterior factors which are affecting the growth of your firm. You can also change your atmosphere with some basic tricks like:

·        Just focus on the points which helps you to arrange the things which need to be arranged
·        Research on the market; know your competitors and clients. Survey on the current trends and patterns and implement those things in your business
·        Advertise your business to locals and then you will be able to cope-up with the market

Evaluate your present system: You should check with the things which are worrying you the most and cut them ideally. Check with the market system and follow-up the resources. Create a plan to improvise your work and organize different tasks. Try to implement something new for your business and make them in efficient use.

Motivate your management: For the rapid growth of your company you need to cope-up with your management and employees. You can provoke your employees towards the vision for the instant growth of the company. All you need to do is just boost the people and make them better to reach their goals. When they are fully prepared then you can expect the growth of the company.  
The points which are stated above are some which helps in managing your resources all you need to do is to set organisation with the set of ideas and strategies which are useful for the growth in company. You also need to get rich with the finance as it is new set-up. If anywhere you are facing problems with the budget then you can avail same day cash loans which are given instantly without any documents.

Author Bio: The guest post was contributed by Emily, financial guest blogger from Manchester, UK. Find out more about her finance related blogs @financeport.